Create focus during a distracting time

An effective vision increases focus and productivity. This is especially important during times when your team is facing times of high distraction and anxiety, like a global pandemic or massive layoffs in their industry.

Help your team focus by creating a clear vision that will guide them towards a shared purpose and direction.

BE SPECIFIC

As an engineering leader, it is vital to establish a clear and defined vision for your team to motivate your people and provide an aspirational destination.

For example, the objective of my team at Pinterest last year was to improve the user experience within the Pinterest app to aid users in their shopping journey.

In 2022, as the engineering lead of the Shopping Experience Engineering org, I helped craft a vision statement for my team that supported the company’s goals: “Our vision is to help Pinners realize their inspiration through shopping.”

This vision statement is both motivating and attainable, and it is specific enough to provide team members with a clear understanding of what they are working towards (destination).

ALIGN WITH THE COMPANY VISION

When you create a vision statement, it is key to define the role your team plays in your company’s vision.