Unlock Your Team’s Full Potential with OKRs!

Sebastiano Armeli
3 min readFeb 21, 2023

One of the most challenging aspects of the job of an engineering leader is ensuring that our team executes on the strategy we define. We need more than a great plan; we must ensure we deliver the results our stakeholders expect. OKRs are a way to execute on our strategy effectively.

What is strategy execution?

Before we dive into how to use OKRs for strategy execution, let’s briefly discuss what strategy execution is. Strategy execution involves translating high-level strategic goals into specific actions and results that can be measured and tracked. The objective of strategy execution is to ensure that the organization is focused and aligned on achieving its strategic goals.

What are OKRs?

OKRs (Objectives and Key Results) are a goal-setting framework that John Doerr popularized in his book “Measure What Matters.” OKRs are a simple and powerful way to define and track goals, align teams around them, and ensure everyone is working towards the same objectives.

The basic idea behind OKRs is to set specific objectives that you want to achieve, along with a set of key results that will measure progress towards that objective. An easy way to remember what OKRs are is to think about this statement: “I will [Objective] as measured by [a set of Key Results].”

Why use OKRs for strategy execution?

OKRs are a great way to measure, focus, and align your team with your org or company strategy. Setting clear and specific objectives ensures that your team works towards the same goals. The key results you define will help you track progress toward those objectives and ensure that you progress correctly.

OKRs are particularly useful because they can have a quarterly cadence for execution and an annual cadence for long-term goals. This allows you to track OKRs incrementally and grade them as you go along. Setting OKRs every quarter ensures that you progress steadily toward your long-term goals.

How to use OKRs for strategy execution

Once you have set your objectives and key results, you need to track your progress toward them on a regular basis. You should review your progress at least once a month. At the end of the quarter, you should…



Sebastiano Armeli

Director of Engineering @ Upwork - ex-@Pinterest, @Snap, @Spotify, @Paypal. https://linktr.ee/sebarmeli.